Very good sales newsletter if you do business by phone

This is a must for anyone that works at home, on the phone; and it's free!

I have been getting this newsletter for over 11 years now. Each week I get something new to read and make me just a little better when calling someone on the phone to sell them something. You can use any part of what is written in the newsletters even if you are a salesperson talking face to face or on the phone, sometimes you just have to change the way you do your proposal or sale pitch. Use the link below to sign up for the free newsletter on Art's web site, he will help you. you will get links to books, audio tapes and downloads that are for sale, but never any pressure to buy them. In the last year or so he has also been giving links to free webinares, most last about 1 hour and are very informative. you have nothing to loose, only knowledge to gain.

Art's quote of the week.
"Adversity
is an experience, not a final act."

Michael LeBoeuf

Tel-E Sales Tip of the Week

Small part of this weeks newsletter.
A number of years ago
a marketing exec with Domino's spoke right before me at a national sales meeting. He talked about the value of a customer, something many people do not keep at the forefront of their mind. He said their research indicated that a customer would spend--I don't remember the exact number, but this is close--in the neighborhood of $8000 with Domino's in their lifetime.
They would emphasize that to their employees who answered the phone, and anyone who had contact with customers. It wasn't a one-pizza transaction, you were talking to an $8,000 customer. One of my business mentors, Dan Kennedy, stresses the importance of "future bank" vs. "present bank." Future bank is what your customer means to you over their lifetime, and yours. That's why smart marketers often take a loss in acquiring a customer, knowing that the real profit is in keeping them over time.

July 14, 2010

Published By Art Sobczak, Business By Phone Inc.

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